Google Rolls Out New Search Result Page Format Without Right Column Ads
Do me a favor, go search for something on Google. Notice anything different? That’s right. No more text ads on the right side of the page! The search engine giant rolled out the new format late last...
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5 Creative Remarketing Tactics
Have you ran remarketing campaigns in the past and found them unsuccessful? Perhaps you were going about it all wrong? At Forthea, what we typically see are your standard remarketing audiences like all...
View ArticleppcMD: Pain Per Click
Pain Per Click Running a Pay Per Click (PPC) account for a medical client can feel like pulling teeth. There are so many factors that go into running a medical account and no two medical clients are...
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5 PPC 2015 Halloween Tricks
5 PPC 2015 Halloween Tricks Halloween is a time of the year to try something new and to go outside of your comfort zone. At Forthea, we enjoy celebrating Halloween, dressing up, and eating “spooky”...
View ArticleDoes Your Auto Dealer SEM Pass Inspection?
Forthea has been fortunate to work with a number of automotive dealerships’ digital marketing strategy, so we know just how hard it is to get ahead in one of the more competitive online industries. We...
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AdWords Click-Through Rate by Average Position and Device
At Forthea, one of our core values is A Drive for Measurable Results. We take pride in finding quantifying the intangible world of marketing. This is an easy mantra to say, but a harder one to live....
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The State of PPC for 2016
Pay per click (PPC) advertising is being pronounced dead yet vibrant. Juggling these paradoxical realities can be challenging. Despite ad blockers making news late last year (dying), we’ve seen...
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How to Perform a PPC Account Audit in 15 Minutes
As a business owner or executive, you’re busy. Managing a complex (or even a simple) paid search program is a huge undertaking so, you probably trust an in-house team, an agency, or a vendor to take...
View Article4 Reasons Why Your PPC Isn’t Working
We live in a marketing reality where traditional avenues are increasingly unreliable – TV spots are still expensive, but no longer guarantee viewers; the print industry has been floundering for years;...
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Google Performance Summit 2016 – What You Need to Know
Last week, Google held its annual Performance Summit to announce new features and share updates to its existing products. This year’s summit held promising updates for the people who actually use the...
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